15+ Free And Paid SEO Tools

If you are a website owner or a digital marketer, then you must have heard of SEO (Search Engine Optimization). SEO tools are used to improve online presence and visibility so that your website reaches the right audience at the right time. 

To do this, it is important to use SEO tools because they help with keyword research, competitor analysis, on- page optimization, link building, content optimization and a lot more efficiently and effectively. 

SEO tools help with streamlining the process of website optimization. They are great for increasing organic traffic to your website. 

So to help you make your content unique and relevant, we have curated a list of 19 paid and free tools that will help you optimize your website. 

15+ paid and free SEO tools 

1. KeywordsFX 

KeywordsFX is a free Amazon keyword research tool that is provided for free by WebFX. It helps you find the right keywords that should be targeted when selling your products on Amazon. All you have to do is to type in your keyword or topic and search for the relevant key terms. You can also get related questions for your keyword to help you generate relevant content.

KeywordsFX Free Keyword Suggestion Tool
KeywordsFX Free Keyword Suggestion Tool

2. Moz Keyword Explorer 

Moz Keyword Explorer is a freemium keyword research tool that helps you with deep keyword and SERP analysis. The tool helps you analyze and predict search volume for your keyword. You can also prioritize keywords and make a list of them. You can run up to 10 free queries per month.

Moz Keyword Explorer Keyword Research Tool
Moz Keyword Explorer Keyword Research Tool

3. Google Search Console 

Google Search Console is ideal for SEO specialists and marketers as it provides information necessary to monitor website performance in search and improve search rankings. The data that is collected by Google Search Console can then influence technical and marketing decisions. 

Google Search Console

4. Keywords Everywhere 

Keywords Everywhere is a browser extension for Chrome, Firefox, and Edge that provides keyword data in search engine results and Google tools. You can get the traffic and domain ranking for each of the search results for your selected keyword. There are free and premium versions available.

Keywords Everywhere Browser Extension
Keywords Everywhere Browser Extension

5. SEMrush Keyword Magic Tool 

The Keyword Magic Tool by SEMrush has a database of 25 billion keywords. You can use SEMrush as a keyword difficulty tool. You can also discover the intent of the keyword, an estimated search volume, keyword trends, cost per click for your PPC campaigns etc. 

SEMrush
SEMrush

6. Raven Tools 

This is a technical SEO focused software program that mainly focuses on site audits, rank tracking and reporting. You get everything in one place be it site audits, backlink tools, rank tracking, marketing reports and much more. With Raven Tools, you can link all of your SEO related data and get a report. Raven Tools is a paid tool for which you can get 7 days free trial.

Raven Tools
Raven Tools

7. Ubersuggest 

Ubersuggest is a free SEO tool that generates new keyword ideas. It has features like “Keyword Ideas” that helps you improve your rankings. The tool also helps you come up with fresh and new blog ideas. This Chrome extension provides you with unique insights related to a keyword on Google, YouTube, Amazon and more.

Ubersuggest
Ubersuggest

8. MarketingCloudFX 

MarketingCloudFX offered by WebFX, is a marketing automation platform that aims to streamline marketing efforts, generate leads, and drive revenue. It has the potential to grow your marketing ROI by 20% or more. The marketing platform can be used to increase online as well as offline sales. This is a paid tool.

MarketingCloudFX

9. Yoast 

Yoast SEO is a popular WordPress plugin that is designed to help webmasters optimize their WordPress websites for search engines. It offers features like post and page optimization, content optimization, internal linking, sitemaps and more. You can use either the free or premium version of the plugin.

Yoast
Yoast

10. Copyscape 

Copyscape is a tool that helps you check for plagiarism or content theft. You only need to provide the link to your content and the tool checks the content for you. You can get both free and premium versions of Copyscape. With the premium Copyscape WordPress plugin, you can check if the content is original or not even before you publish it.

Copyscape plagiarism/content theft tool
Copyscape plagiarism/content theft tool

11. SEOptimer 

SEOptimer is an SEO Audit and Reporting Tool that analyzes your website for optimization. It reviews your website and looks for the factors that can help you rank higher. And not just that! Based on these insights, SEOptimer provides you a list of recommendations to help improve your website rankings. Their reports are available in several languages. With a free plan you can run one link per day.

SEOptimer

12. Surfer SEO

Surfer SEO is a free Chrome extension that helps you optimize your website content and helps with keyword research. You can get insights into your competitor’s average word count, keyword density and frequency, hidden content, page speed and more.

Surfer SEO
Surfer SEO

13. Seobility

Seobility has free and paid online tools that can help you optimize your content. The tool goes through all the linked pages and looks out for errors, duplicate content and more. You get tools for website crawling and site auditing, backlink checker and link building tools, continuous monitoring and more.

Seobility SEO software and tools
Seobility SEO software and tools

14. SE Ranking 

SE Ranking is a paid tool that comes with three pricing plans. In each plan you have a set of core tools and add-ons available. It is a great tool for optimizing your website and comparing it with other sites.

SE Ranking
SE Ranking

15. Ahrefs 

Ahrefs is a paid SEO software suite that contains tools for link building, keyword research, competitor analysis, rank tracking and site audits. It is mainly for marketers. Ahrefs is a popular backlink authority checker. It has a large database of live links. Another great tool that Ahrefs has is the organic traffic research tool. It provides insight about how your competitors rank for certain keywords.

ahrefs tools
ahrefs tools

16. AccuRanker

AccuRanker helps you monitor keyword rankings daily and over time. It offers insights on how you rank compared to your competitors.  AccuRanker monitors keyword rankings in a sustainable manner to help you understand your positions. It updates keywords every 24hrs. They offer both paid and free tools.

AccuRanker
AccuRanker

17. Linkody

Linkody offers a 30 day free trial period. It is a backlink checker and offers relevant data for your backlink campaigns. Linkody gives you the complete backlink profile. You can also check your competitors’ backlinks.

Linkody

18. BuzzStream 

BuzzStream is an outreach platform that helps you grow your digital presence and also helps you with your link building results. It is apt for both small and large businesses. You can use BuzzStream for content promotion as well.

BuzzStream Platform
BuzzStream Platform

19. Screaming Frog SEO Spider 

This is a website crawler that is used for improving onsite SEO. It works great for small and large websites. You can find broken links, analyze page titles and meta data, review robots and directives, generate XML sitemaps and more. It is a paid tool.

Screamingfrog
Screamingfrog

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