When we think of SEO, some of the first things that come to mind are keywords, content, CTR, and so on. But have you thought about the role of your web hosting provider in SEO? If not, then read on to find out how web hosting affects SEO.
In this article, we will explore the top 5 things you need to know about the relationship between web hosting and SEO. You will learn how to choose the best web hosting provider to boost your rankings.
1. Website Speed
A slow website cannot retain your potential customers! Most visitors expect a website to load within 2-3 seconds. If your page is not fully loaded and running within this time frame, you will lose their attention and interest leading to an increase in bounce rates.
It is also important to note that website load times play a major role in determining your rankings. It does not matter how well-structured your website content is if it does not load properly!
This is where your web hosting provider comes into play. Fast, updated, and reliable servers are essential to increase your website speed. With the right servers, your website can perform significantly better and rank higher. The speed of your website also reflects how much your business matters to you. So, choosing the right web hosting provider is the first step you should take to communicate how important your business is to you.
2. Server Downtime
No one wants to hear that their website is down. And there is a good reason behind it. Frequent downtimes can lead to significant financial loss. This is because you lose potential customers each time your website experiences downtime.
It also affects the credibility of your brand. This may rupture the relationship you built with your customers. This is especially important for e-commerce websites that heavily rely on their website performance.
To make sure that your website is always accessible to the users, choose a reliable web hosting provider that guarantees 99.9% uptime and nothing less.
3. Website Security
We do not need to emphasize the impact of security measures on your website. With the increase in cyber- security awareness, most visitors know what to look out for. And so does the search engine!
A secure website has better chances of ranking higher than a less secure one. To secure your website, you should invest in a web hosting service that offers top- notch security features. Frequent security updates, DDoS protection, Brute- force Protection, Malware scan, Spam and Virus protection are some of the features you should look for.
Getting an instant SSL certificate for your website is always a good idea to encrypt your data. This improves SEO while gaining the trust of your visitors.
Selecting a web hosting provider with global data centers is a smart choice. This way, you can host your website according to the target audiences locations. Your website will also have better speed if it is hosted close to the region of your target audiences.
If your website has region specific content it is best to host with a provider that can offer you multiple data locations. This way your SEO improvements would be significant and on a global scale.
Global data centers improve the speed and stability of your website as well. So it is a good idea to think about the location of your data center.
5. Multiple Add-ons
It’s always best to have extra features to rely on in your time of need. Having add- ons in your hosting plan helps you manage a wide range of website issues. This ensures that your website is running smoothly and makes it easier to keep up with all the SEO requirements.
6. Automated Remote Backup:
It is good to have an option to back up your data every week so that there is little to no risk of losing your data. Automated backups make sure that this process is done regularly and systematically. To have this feature for free is absolutely incredible!
7. Website Monitor
Manage your website more efficiently with a website monitor add on. This will keep you up to date with all aspects of your website. One key factor that can be monitored is your website’s uptime, the importance of which we have already discussed. Apart from that you can track your SSH, SSL, HTTP and domain expiration among other things.
8. Website Builder:
Getting a website builder with your web hosting plan is great, especially if you get it for free. Make sure that you can create unlimited pages and contact forms along with basic SEO features.
Web hosting and SEO are closely related. The four factors that should always be considered when looking for a good web hosting provider are website speed, security, uptime, and location. These factors influence your website’s SEO performance as well, therefore, going for a provider that focuses on it is the best way to ensure higher rankings and conversions.
Veeble offers the best web hosting plans to help your website soar high in rankings and perform well when it comes to SEO.