In general, loading speed of the site is beyond. Moreover, it should strive for page loads under one second. The slow website is poorly ranked on Google.

The speed of the website is possible to measure. It’s important to have a nice and good looking website, but it’s even more important the website is fast and functional? The website must shouldn’t have any interruptions due to the wrong choice of <div>, <p>, <i>, <em> and other tags. A slow load of the website causes the loss of potential customers. Also, you will lose the favor of a search engines and targeted position of your website on Google will be in trouble.

To the question of “is it possible to speed up the website” you can get a positive response. Yes, the site can be accelerated to such an extent that the opening of the front page can be reduced to almost 0.3 seconds. This means that when visiting the site, users are waiting 3 times less to can see the main page.

Of course, before any work, you must check the web hosting on which the website is located. Web design is something that affects the 80% of the whole story, but the other 20% can ruin all your hard work. Often, the best websites made entirely suppressed and slowed down by bad shared hosting.

The shared hosting is a computer-server where users share resources of that server, which means the memory space on the hard disk, RAM memory, the internet flow, processor performance and so on. This hosting is most commonly used because it’s the cheapest, and meets the needs. But imagine that you share a server with the web site that offers downloading music, has a large number of visitors, where many visitors downloading music at the same time. This will make your site easy to “suppress” or can significantly extend the load time of your website. Then it needs to be performed a test and checkout of the server response. The speed of the website is very important and in a daily work on the server settings you will learn some new techniques to improve it.

Believe it or not:

– Users have the patience for just 1-2 seconds when they load the site.

– Over 50% of all sites are slow – slowly opening of pages as a result of bad code, large and non-optimized MySQL database, as well as the slow response of hosting server.

If you have problems with speed of your website, you should perform these 10 actions:

1. Make sure your code is clean

Neat code is not just pleasing to the eye of the developer. It helps pages to load faster. Reducing file sizes, especially connected with the front-end can give a great effect. Even simple things like unwanted spaces, line breaks and redundant tags can damage the page load speed.

Javascript – it’s cool. Using Javascript you can add to your website not only fun things, but it also can extend a websites usability. Often Javascript can be quite redundant to the landing page. Same applies to Ajax.

Remember the “KISS” principle. When you direct the attention to simplicity, you don’t need to spend energy on all sorts of additional tweaks.

But if you desperately need your important scripts, then, at least, as soon as possible, download content that is “above the fold», and then everything else. This can be done with the Google tool – “Remove render-blocking JavaScript”

Determine how your scripts are loaded and work on results of the optimization.

2. Buy a better hosting

If you want to earn from your site, and you still didn’t succeed, the main problem is the cheap hosting deals on a shared resource, which means that you share server resources with a lot of other websites, that have a negative impact on you.

Search the internet to find a better solution, because a good web hosting is never too expensive. Veeble (https://www.veeble.org/) offers a lot of great hosting options so buying from it you’ll never made a mistake.

3. Reduce redirects to minimum

301 redirects – this is the standard practice of SEO, to show the search engines and viewers that a certain page has been moved to another URL. This is a standard practice used when sites and pages have evolved over the time. 301 – redirecting can help to avoid the non-existent pages and error-404.

The problem is that the redirecting can negatively affect speed. Google recommends minimizing redirects or abandon them, because they lead to additional transfers over the network. This can be a problem on mobile devices.

The main thing here – it’s digging deeper. Which redirects are happening to you? What are their goals? If you see a large number of temporary 302 redirects, you can try to clean it, to increase its speed.

4. Minimize HTML and CSS

This action should ensure your page to get a maximum efficiency.

If you are unsure of your technical skills, or you’re in doubt, just go to Google PageSpeed Insights, enter your URL and send the results to the developer you trust.

5. Try to use the minimum of WordPress plugins (or other CMS)

Open WordPress console and see how many you have installed plug-ins accumulated over the years. Surely there will be something that you don’t use anymore, or something that you have set to try, but were not satisfied with the result, but the plugin still running.

Perhaps you can give up from some plugins, and replace it with a professional code of your developer instead of some instalments from unknown authors.

Collect a whole bunch of solutions, written by different authors for different tasks, and place it all into one site, will make it to look as some king of freak.

If you want to perform a quick diagnosis of your website on WordPress, you’ll not like the solution, but you have to install another plugin to measure the performance of plug-ins and their influence on page loads, then you will be able to make the right decision, which to keep and which to throw out.

6. Take the advantage of a GZIP compression

GZIP compression uses when there is need to minimize requests to the server from your browser. Simply, GZIP can reduce file sizes to speed up the page loads.

Using GIDNetwork, you’ll be able to see how things go with the compression on your site, and also to get the advice if there anything can be improved.

7. Use the appropriate picture size

If you ask a browser to resize your original picture from 1200 to 600 pixels and customize it to fit the screen size of all devices, the requested page will cause a bunch of extra traffic and processor capacity will be overloaded. This is especially true for mobile devices, which don’t have the powerful processor, stable internet connection, and the size of the screen are rarely bigger than a little notebook.

Use the size of a pictures which will fit perfectly – possibly different versions of images for different devices. If this seems too difficult, at least use the built-in resampling means of images, which have the majority of the CMS, for example, the same as WordPress.

8. Compress pictures

Don’t think that it’s just your problem. According to some reports, almost a half of best ecommerce websites don’t use compression of images.

However, the compression of images is maybe the simplest action, which can yield quick results in terms of the page load speeds. There are many free tools, which will help to significantly reduce the size of images.

9. Get the image through CDN

To resort to the use of online content distribution (CDN), is how to get help from other servers which are close to visitors of your website. CDN delivers content from the closest server and thus reduce page load time.

CDN doesn’t have to be external. There are services which can transmit the entire website through the CDN, realizing all the benefits of geographical proximity of the site to users without changing the website code.

10. Try to settle scripts to a new place

Maybe it’s surprising for you, but the script placement may have influence to page load. It means that when the tracking scripts are at the top of your page, the browser will need to download it first, and only then to show a content to the visitor, for which he, in fact, came to the site.

We will not even mention that duplicate scripts (common mistake when several people are working on a page at the same time) will slow down page loading.

Posted by Subhash Sivamani

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