Color plays a vital role in a website’s overall appearance. This is because they communicate your intentions and values. The color blue in a website or even a brand logo builds trust among customers. The color yellow on the other hand is associated with happiness and fun. This is how color psychology works in web design.
So when designing a website, keep in mind what the colors are associated with!
It is wise and safe to go with colors that your industry is closely related to. However, it would be helpful to use the perfect shade variant that communicates the nuances of your brand message.
If you incorporate colors that are unique to your brand , it is easy for your customers to understand what makes you different from others.
In this article, we will look into the meanings associated with different colors and how you can apply them to your website to communicate with your users.
Color Psychology In Web Design
In its most simplest sense, color psychology is the study of the relationship between colors and human behavior. It examines how colors can influence human emotions and direct their behavior.
Each color has its own unique meaning and purpose in the field of web design. It is important to note that the meanings discussed here are generalized. Individual reactions to colors are cultivated overtime and are influenced by culture and upbringing.
Color Red In Web Design
Red is often used to increase urgency. This is because the color red prompts you to take action. It is also closely associated with passion, confidence, fierceness and excitement.
It is known to increase heart and respiratory rate. This is the psychology behind using red for creating urgency in customers. When red banners say “50% off! Limited time only!” your heart may skip a beat without even knowing what the product is!
Psychology Of Blue In Web Design
The color blue is associated with calmness, peace, trust and tranquility. It is also one of the most popular colors among both men and women. Blue is known to increase productivity and creativity. So you can use blue in your website according to the nature of your services.
One general use of the color is to make customers feel calm. Unlike red, blue tends to make heart rate slow.
This makes the users feel calmer and increases their trust. Using blue elements near the cart and checkout sections is a good idea to calm the buyers before purchase and gain their trust.
The Color Green And Web Design
Green is universally associated with nature, growth, money and health. It signifies approval and security. This explains why the green secure tag on the search bar next to your domain is so important!
Green CTA buttons are a great way to increase a sense of achievement in your customers. It is reassuring and makes them feel like they have successfully achieved something because the color is so often associated with positive actions.
It is also used by travel and tourism industries to show their connection with nature. When you visit a tourism website you can often see the color green to bring you closer to nature and the wild.
Yellow and Web Design Psychology
Yellow is closely associated with happiness and fun. It is an attractive color and can make one feel carefree and joyful. However, if the color is overdone, it can be a little too overwhelming and be counterproductive.
McDonald’s uses red and yellow because they combine harmoniously to create a fun look. There are many food types in the color yellow, so it is easy to associate the brand logo with food (think fries!).
Color Psychology and The Color Brown
Brown is often considered to communicate seriousness. It can also be used to reflect earthiness and confidence. However, when looking into the color brown, I found that the color can be quite versatile.
Coffee and chocolate brands use brown extensively for their websites. It is extremely easy to relate the color to their products and instantly creates a sense of comfort in the users.
The inherent authoritativeness of the color brown makes it easy to gain the trust of the users.
Orange and Color Psychology In Web Design
Like yellow, orange too is a fun and energetic color. However, the meanings associated with orange can differ according to one’s culture and upbringing.
The color is used in advertising because it catches the eye instantly. It is bright and vibrant making the customers feel full of energy. Since the color is associated with citrus fruits, it can easily bring the joyful summer mood to mind. However, it can also be linked to autumn depending on the region you live in.
Orange being a generally energetic color can be used by brands that are involved in such activities. Gyms and sports drink companies can use orange to brand their products. Toys and food industries also use orange to attract their customers.
So How Can You Use Color Psychology?
With an understanding of the basic color meanings, you can now proceed to apply colors to influence your website users.
If you have an upcoming sale and want to alert your customers, your go to option is the color red. Use red color in the background of your banners to immediately catch the attention of your customers.
Say that your company wants to come across as trustworthy, intelligent and reliable. Use the color blue. It will instantly make the customer like you a little more because blue is the most popular color. Using different shades of blue can imply different meanings. For example, if you want to seem elite then use a darker shade of blue as it is the color of royalty in some countries.
Most companies that want to make their connection with nature known use green. The color is universally related to nature and growth. If your company uses natural products, then use green in your website to establish that connection. Visual cues are easy to register in the minds of the customer.
Express joy and happiness with yellow. A splash of yellow adds excitement to the website. If you are a company that engages in outdoor activities, then it is a great idea to use yellow here and there to express joy and fun. Use the color cautiously.
Brown is used to express authority, seriousness and even represent foods like chocolate. Use brown in your brand website if the elements in your product or service are in brown.
Orange is fun and energetic. If you own a juice brand that is meant to refresh customers, then use orange for the site.
Understanding color psychology is crucial for branding and marketing. Using colors strategically can influence your customers. Brand colors are also important to reinforce your brand among customers. Think of your favorite brands and the colors associated with it. Do you not often think of the brand when those colors come together randomly?
You can use similar strategies to design your website with color psychology. So go ahead and get coloring!
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